My design process begins with extensive user research. Following an empathetic approach and using modern-day design tools, I redesign products, platforms, brands for a memorable & delightful experience.
User Research
Creative Brief
Personas
Empathy Map
Needs & Insights
Targets
Competitors
Moodboard
My ultimate goal with every project is to come up with a wide range of ideas and solutions that can be implemented in the design stage.